Marketing, Advertising & Public Relations

Join your peers who aspire to or already work as strategic communicators and expert researchers using market analytics, or persuasive advertising and public relations tactics, to understand and influence diverse markets.

Explore consumer behavior, create innovative brand strategy, develop advertising and social media campaigns, analyze market trends, and influence industry leaders to make big decisions. This Career Community launches you into the world’s most innovative marketing and communications arenas. Leverage your knowledge of market research, PR strategy, and creative brand creation to change the way we see the world.

It’s ideal for those interested in advertising, public relations, social media, marketing, global marketing, market analytics, and integrated consumer communications.

Meet Amy Whitish-Temple, Assistant Director of Your Career Community

Throughout her career, Amy Whitish-Temple has been dedicated to developing and building relationships with partners with the goal of helping students access academic and career opportunities that will enrich and transform their lives. Prior to joining Suffolk University’s Center for Career Equity, Development, and Success, Amy worked as a University Recruiter in industry, partnering with managers to hire the future workforce and delighting in connecting each candidate to a rewarding role, in which they would thrive. Developing and managing long lasting and strategic relationships to attract and select the most skilled and diverse talent for internships and early career roles and coaching and supporting students are what Amy finds most fulfilling. Prior to university recruiting in industry, she held roles in Higher Education including university relations and recruiting, admissions, academic placement, and international education. Outside of work, Amy enjoys running with her local running club, traveling (she has worked and studied in four different countries), and spending time with her family, including her dog, Blanca.

Schedule an Appointment with Amy

Account Executive
Copywriter
Creative Director
Production Assistant
Digital Analyst
Media Buyer
Sales Manager
Advertising Manager
Promotions Manager
Associate Marketer
Advertising Agent
Sales Agent
Brand Manager
Market(ing) Research Analyst
Marketing Strategy Analyst
Business Development Representative
Social Media Coordinator
Event Marketer
Advertising Account Manager
Public Relations Specialists
Communications Associate
Paid Media Manager
Search Engine Optimization Specialists
Search Analysts
Product Marketing Specialists

Strong ability to write, communicate, and solve problems
Ability to lead a team and complete work individually
Creativity
Read and understand data, and complete statistical analyses using appropriate tools (Excel, Tableau, etc.)
Business management
Organization
Digital literacy and research skills—to make sound decisions, you will need to find relevant and trustworthy information from a variety of sources
Project management—many tasks will be oriented around the completion pf a project, so understanding the project life cycle will be key to adjusting to professional demands

Interviewing for positions within this community can look a little different than in other fields. Make you research both the company and position to which you have applied. Be prepared to talk about current events in the field. You may be asked to evaluate a current ad campaign, or to critique the PR response to a current event. In some cases, you may be asked to complete a ‘case study’ ahead of your interview, like a homework assignment.

Reading industry publications like AdAge and PR Week will help you prepare. If you are applying for a data-centric, analytical role, you may be given a dataset and asked how you would use it to answer certain problems. You may be asked to talk through how you would find answers from the data, or to complete a test-like assignment.

If you want to brush up on your interview skills or learn more about what to expect, visit Quinncia, an AI-powered mock interview and resume review platform.

For resumes targeting marketing, advertising & public relations opportunities…

Pay attention to the job posting you are responding to, and tailor your resume to fit. Some employers may mention that they want applicants with particular software skills; if they mention platforms that you have experience with, make sure your resume says so! Likewise, companies are increasingly using software to filter applications. Make sure that your cover letter and resume reflect some of the action words you see in the job posting.

Some positions, especially those in creative advertising and marketing jobs, may require a portfolio. Portfolios in the field can vary widely; while some may have a ‘traditional art portfolio’ others may have summaries of ad campaigns they have designed or run, collections of notes from customer feedback, or a portfolio of press releases you have written. Pay attention to the job posting for more information about what is required in a portfolio, or if it is at all.